footwear and leather goods marketing planning
The principles and methods used in creating a marketing plan and how a company can best position itself compared to its competitors, taking into account the specifities of the footwear and leather goods market.
Also called: marketing planning for footwear and leather goods, marketing plan and strategy, development and implementation of marketing plan and strategy, footwear marketing planning, leather goods marketing planning, marketing planning
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1Definition from ESCO, published by the European Commission. Source concept
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