From online community manager to promotion manager
27 of the 36 essential skills of a promotion manager are already essential for a online community manager — about 75% of the job, before you learn anything new.
These numbers compare two occupations, not you and a job. What you personally already cover depends on what you have actually done.
- 27
- skills carry over
- 9
- would be new
- 75%
- of the target job covered
- 36
- essential skills of a promotion manager
What a promotion manager does
Promotion managers plan and implement promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.
What carries over
27 skillsEssential in both jobs. This is the part of the move you have already made.
- align efforts towards business development
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- collaborate in the development of marketing strategies
- content marketing strategy
- corporate social responsibility
- create annual marketing budget
- define measurable marketing objectives
- develop professional network
- evaluate marketing content
- identify potential markets for companies
- impart business plans to collaborators
- integrate marketing strategies with the global strategy
- integrate strategic foundation in daily performance
- manage profitability
- market pricing
- market research
- marketing mix
- perform market research
- plan marketing campaigns
- plan marketing strategy
- pricing strategies
- study sales levels of products
- track key performance indicators
What would be new
9 skillsEssential for a promotion manager and not for a online community manager. Note that the taxonomy describes activities rather than tools, so some of these may be things you already do under a different name.
Other moves from online community manager
2 roles- marketing manager29 skills in common
- sales manager27 skills in common
← online community managerpromotion manager →The other way round
No account needed to start
How far are you from being a promotion manager?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.