From tourism product manager to destination manager
18 of the 37 essential skills of a destination manager are already essential for a tourism product manager — about 49% of the job, before you learn anything new. It is the closest move from tourism product manager in the whole taxonomy.
These numbers compare two occupations, not you and a job. What you personally already cover depends on what you have actually done.
- 18
- skills carry over
- 19
- would be new
- 49%
- of the target job covered
- 37
- essential skills of a destination manager
What a destination manager does
Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
What carries over
18 skillsEssential in both jobs. This is the part of the move you have already made.
- assess an area as a tourism destination
- build a network of suppliers in tourism
- build business relationships
- comply with food safety and hygiene
- engage local communities in the management of natural protected areas
- geographical areas relevant to tourism
- manage conservation of natural and cultural heritage
- manage distribution of destination promotional materials
- manage production of destination promotional materials
- market analysis
- measure sustainability of tourism activities
- plan measures to safeguard cultural heritage
- plan measures to safeguard natural protected areas
- sales strategies
- set up pricing strategies
- support community-based tourism
- support local tourism
- tourist resources of a destination for further development
What would be new
19 skillsEssential for a destination manager and not for a tourism product manager. Note that the taxonomy describes activities rather than tools, so some of these may be things you already do under a different name.
- apply strategic thinking
- build a strategic marketing plan for destination management
- coordinate efforts of stakeholders for destination promotion
- coordinate public-private partnerships in tourism
- develop inclusive communication material
- educate on sustainable tourism
- execute marketing plan
- lead the brand strategic planning process
- local area tourism industry
- manage budgets
- manage staff
- manage visitor flows in natural protected areas
- oversee the design of touristic publications
- oversee the printing of touristic publications
- perform market research
- plan digital marketing
- recruit employees
- select optimal distribution channel
- supervise crew
Other moves from tourism product manager
2 roles- travel agency manager14 skills in common
- tour operator manager11 skills in common
← tourism product managerdestination manager →The other way round
No account needed to start
How far are you from being a destination manager?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.