advertising specialist
Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
Also called: advertising adviser, advertising consultant, advertising strategist, brand specialist, advertising advisor, strategic marketing specialist, advertising account manager, advertising and promotional specialist
- 12
- essential skills
- 30
- optional skills
- 8
- related roles
- 2431
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- advertising copywriter6 skills in common
- advertising assistant5 skills in common
- creative director5 skills in common
- graphic designer5 skills in common
- advertising manager4 skills in common
- advertising media buyer3 skills in common
- online community manager3 skills in common
- video and motion picture producer3 skills in common
Essential skills
12- advertising techniques
- brainstorm ideas
- copyright legislation
- develop creative ideas
- develop digital content
- develop professional network
- give live presentation
- identify customer's needs
- liaise with advertising agencies
- perform market research
- persuade clients with alternatives
- receive appropriate permissions for use of recorded audiovisual examples
Optional skills
30- advise on market strategies
- advise on public image
- advise on public relations
- analyse consumer buying trends
- analyse cultural trends
- approve advertising campaign
- assist in developing marketing campaigns
- brand marketing techniques
- collaborate in the development of marketing strategies
- coordinate advertising campaigns
- create advertisements
- create media plan
- define brand identity
- develop media strategy
- develop public relations strategies
- draw conclusions from market research results
- evaluate advertising campaign
- examine advertisement layout
- follow a brief
- graphic design
- manage budgets
- marketing principles
- media planning
- media studies
- meet expectations of target audience
- monitor media industry research figures
- perform media outlets research
- public relations
- publishing market
- types of media
No account needed to start
How close are you to being a advertising specialist?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.