creative director
Creative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the designs of their team to the client.
Also called: design strategist, chief design officer, creative coordinator, creative manager, advertising director, design director, creative services manager, executive creative director
- 18
- essential skills
- 21
- optional skills
- 8
- related roles
- 2431
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- advertising copywriter5 skills in common
- advertising manager5 skills in common
- advertising specialist5 skills in common
- advertising media buyer4 skills in common
- graphic designer4 skills in common
- animation director3 skills in common
- producer3 skills in common
- radio producer3 skills in common
Essential skills
18- advertising techniques
- assess each stage of the creative process
- brainstorm ideas
- coordinate advertising campaigns
- copyright legislation
- define creative components
- desktop publishing
- examine advertisement layout
- give live presentation
- graphic design
- identify customer's needs
- manage budgets
- manage creative department
- manage staff
- manage workflow processes
- meet expectations of target audience
- provide input to collaborators to guide their work
- select artwork developed by staff members
Optional skills
21- adobe creative suite
- analyse consumer buying trends
- analyse cultural trends
- apply desktop publishing techniques
- approve advertising campaign
- CAD software
- create advertisements
- create media plan
- design management
- develop media strategy
- evaluate advertising campaign
- manage the handling of promotional materials
- media planning
- perform market research
- perform media outlets research
- perform project management
- receive actors' resumes
- recruit employees
- train employees
- types of media
- use CAD software
Definition and skills from ESCO, published by the European Commission. Source concept
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