advertising manager
Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
Also called: campaigns coordinator, advertising and promotions manager, promotions manager, advertising executive, advertising account planner, advertising director, promotions coordinator, marketing communication manager
- 33
- essential skills
- 22
- optional skills
- 8
- related roles
- 1222
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- public relations managerWhat changes?22 skills in common
- public relations officerWhat changes?22 skills in common
- communication managerWhat changes?16 skills in common
- spokesperson14 skills in common
- category manager7 skills in common
- marketing manager7 skills in common
- online community manager6 skills in common
- promotion manager6 skills in common
Essential skills
33- advertising techniques
- advise on public image
- advise on public relations
- analyse external factors of companies
- communication principles
- conduct public presentations
- coordinate advertising campaigns
- coordinate marketing plan actions
- copyright legislation
- corporate social responsibility
- develop communications strategies
- develop creative ideas
- develop public relations strategies
- diplomatic principles
- draft press releases
- draw conclusions from market research results
- establish relationship with the media
- forming of public opinion
- give interviews to media
- identify customer's needs
- integrate strategic foundation in daily performance
- manage budgets
- manage contracts
- market research
- organise press conferences
- perform project management
- perform public relations
- prepare presentation material
- protect client interests
- provide cost benefit analysis reports
- rhetoric
- strategic planning
- use different communication channels
Optional skills
22- advise on communication strategies
- approve advertising campaign
- business strategy concepts
- collaborate in the development of marketing strategies
- desktop publishing
- develop inclusive communication material
- evaluate advertising campaign
- examine advertisement layout
- give live presentation
- graphic design
- make price recommendations
- manage account department
- manage creative department
- manage media services department
- manage project metrics
- manage staff
- manage the handling of promotional materials
- pricing strategies
- receive actors' resumes
- recruit employees
- reputation management
- use analytics for commercial purposes
No account needed to start
How close are you to being a advertising manager?
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