From communication manager to advertising manager
16 of the 33 essential skills of a advertising manager are already essential for a communication manager — about 48% of the job, before you learn anything new.
These numbers compare two occupations, not you and a job. What you personally already cover depends on what you have actually done.
- 16
- skills carry over
- 17
- would be new
- 48%
- of the target job covered
- 33
- essential skills of a advertising manager
What a advertising manager does
Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
What carries over
16 skillsEssential in both jobs. This is the part of the move you have already made.
- advise on public image
- analyse external factors of companies
- communication principles
- corporate social responsibility
- develop communications strategies
- develop public relations strategies
- diplomatic principles
- forming of public opinion
- integrate strategic foundation in daily performance
- market research
- perform public relations
- prepare presentation material
- protect client interests
- rhetoric
- strategic planning
- use different communication channels
What would be new
17 skillsEssential for a advertising manager and not for a communication manager. Note that the taxonomy describes activities rather than tools, so some of these may be things you already do under a different name.
- advertising techniques
- advise on public relations
- conduct public presentations
- coordinate advertising campaigns
- coordinate marketing plan actions
- copyright legislation
- develop creative ideas
- draft press releases
- draw conclusions from market research results
- establish relationship with the media
- give interviews to media
- identify customer's needs
- manage budgets
- manage contracts
- organise press conferences
- perform project management
- provide cost benefit analysis reports
Other moves from communication manager
2 roles- public relations officer21 skills in common
- public relations manager17 skills in common
← communication manageradvertising manager →The other way round
No account needed to start
How far are you from being a advertising manager?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.