communication manager
Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
Also called: communication practitioner, public relations manager, communications associate, public relations and communication manager, communications manager, social media manager, press spokesperson, internal communications manager
- 33
- essential skills
- 28
- optional skills
- 8
- related roles
- 1222
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- public relations officerWhat changes?21 skills in common
- public relations managerWhat changes?17 skills in common
- advertising managerWhat changes?16 skills in common
- spokesperson11 skills in common
- online community manager9 skills in common
- marketing manager6 skills in common
- promotion manager6 skills in common
- strategic planning manager6 skills in common
Essential skills
33- advise on communication strategies
- advise on public image
- analyse external factors of companies
- analyse internal factors of companies
- apply diplomatic principles
- apply grammar and spelling rules
- build trust
- business communication
- communication principles
- compile content
- corporate social responsibility
- corporate sustainability
- develop communications strategies
- develop public relations strategies
- digital communication and collaboration
- diplomatic principles
- ethics of sharing work through social media
- forming of public opinion
- grammar
- identify clients' needs
- integrate strategic foundation in daily performance
- market research
- office software
- organise participation in local or international events
- perform public relations
- prepare presentation material
- proofread text
- protect client interests
- reputation management
- rhetoric
- strategic planning
- use different communication channels
- use intranet
Optional skills
28- advise on public relations
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- company policies
- conduct public presentations
- develop professional network
- disseminate internal communications
- draft press releases
- establish communication with foreign cultures
- establish relationship with the media
- follow the news
- give interviews to media
- government representation
- implement marketing strategies
- manage online communications
- manage visual communications
- media and information literacy
- organise press conferences
- psychological concepts
- public relations
- share through digital technologies
- social media management
- speak different languages
- study communications channels for different employers/contractors
- use online tools to collaborate
- writing style guides
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