From marketing consultant to marketing manager
12 of the 43 essential skills of a marketing manager are already essential for a marketing consultant — about 28% of the job, before you learn anything new. It is the closest move from marketing consultant in the whole taxonomy.
These numbers compare two occupations, not you and a job. What you personally already cover depends on what you have actually done.
- 12
- skills carry over
- 31
- would be new
- 28%
- of the target job covered
- 43
- essential skills of a marketing manager
What a marketing manager does
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
What carries over
12 skillsEssential in both jobs. This is the part of the move you have already made.
- analyse external factors of companies
- analyse internal factors of companies
- identify potential markets for companies
- integrate marketing strategies with the global strategy
- market pricing
- marketing analytics
- marketing mix
- marketing principles
- plan marketing strategy
- pricing strategies
- project management
- services marketing
What would be new
31 skillsEssential for a marketing manager and not for a marketing consultant. Note that the taxonomy describes activities rather than tools, so some of these may be things you already do under a different name.
- align efforts towards business development
- analyse business plans
- analyse consumer buying trends
- analyse customer service surveys
- analyse work-related written reports
- apply strategic thinking
- brand marketing techniques
- channel marketing
- collaborate in the development of marketing strategies
- content marketing strategy
- coordinate marketing plan actions
- corporate social responsibility
- create annual marketing budget
- define measurable marketing objectives
- evaluate advertising campaign
- evaluate marketing content
- impart business plans to collaborators
- implement marketing strategies
- integrate strategic foundation in daily performance
- manage budgets
- manage profitability
- market research
- marketing management
- organise participation in local or international events
- perform market research
- perform project management
- plan marketing campaigns
- plan social media marketing campaigns
- relationship marketing
- study sales levels of products
- track key performance indicators
Other moves from marketing consultant
1 roles- online community manager10 skills in common
← marketing consultantmarketing manager →The other way round
No account needed to start
How far are you from being a marketing manager?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.