marketing consultant
Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
Also called: marketing campaign planner, marketing specialist, air transport marketer, strategic marketing consultant, digital marketing strategist, sales and marketing consultant, marketing advisor, marketing adviser
- 24
- essential skills
- 34
- optional skills
- 8
- related roles
- 2431
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- marketing managerWhat changes?12 skills in common
- online community managerWhat changes?10 skills in common
- chief marketing officer9 skills in common
- category manager8 skills in common
- promotion manager8 skills in common
- sales manager8 skills in common
- market research analyst7 skills in common
- research and development manager5 skills in common
Essential skills
24- analyse external factors of companies
- analyse internal factors of companies
- carry out strategic research
- conduct research interview
- document project progress
- identify customer requirements
- identify market niches
- identify potential markets for companies
- integrate marketing strategies with the global strategy
- maintain relationship with customers
- management consulting
- market analysis
- market pricing
- marketing analytics
- marketing mix
- marketing principles
- plan marketing strategy
- pricing strategies
- project management
- respond to enquiries
- services marketing
- use consulting techniques
- use different communication channels
- use theoretical marketing models
Optional skills
34- advertising techniques
- brand marketing techniques
- channel marketing
- conduct online competitive analysis
- conduct search engine optimisation
- coordinate marketing plan actions
- copyright legislation
- creatively use digital technologies
- customer insight
- customer service
- define technical requirements
- develop creative ideas
- digital marketing techniques
- e-commerce systems
- evaluate marketing content
- financial capability
- international trade
- interpret financial statements
- issue sales invoices
- liaise with advertising agencies
- make strategic business decisions
- neuromarketing techniques
- online ads campaign techniques
- perform market research
- plan digital marketing
- plan marketing campaigns
- plan social media marketing campaigns
- relationship marketing
- reputation management
- sales strategies
- social media management
- social media marketing techniques
- use analytics for commercial purposes
- web strategy assessment
No account needed to start
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