marketing manager
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also called: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager, sales and marketing manager, marketing and promotions manager
- 43
- essential skills
- 66
- optional skills
- 8
- related roles
- 1221
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- category managerWhat changes?31 skills in common
- online community managerWhat changes?29 skills in common
- promotion managerWhat changes?27 skills in common
- sales manager27 skills in common
- chief marketing officer20 skills in common
- marketing consultant12 skills in common
- research and development manager10 skills in common
- market research analyst9 skills in common
Essential skills
43- align efforts towards business development
- analyse business plans
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- apply strategic thinking
- brand marketing techniques
- channel marketing
- collaborate in the development of marketing strategies
- content marketing strategy
- coordinate marketing plan actions
- corporate social responsibility
- create annual marketing budget
- define measurable marketing objectives
- evaluate advertising campaign
- evaluate marketing content
- identify potential markets for companies
- impart business plans to collaborators
- implement marketing strategies
- integrate marketing strategies with the global strategy
- integrate strategic foundation in daily performance
- manage budgets
- manage profitability
- market pricing
- market research
- marketing analytics
- marketing management
- marketing mix
- marketing principles
- organise participation in local or international events
- perform market research
- perform project management
- plan marketing campaigns
- plan marketing strategy
- plan social media marketing campaigns
- pricing strategies
- project management
- relationship marketing
- services marketing
- study sales levels of products
- track key performance indicators
Optional skills
66- analyse data about clients
- apply social media marketing
- approve advertising campaign
- assist in developing marketing campaigns
- business intelligence
- carry out sales analysis
- communicate with customers
- communication principles
- conduct mobile marketing
- conduct online competitive analysis
- conduct search engine optimisation
- content development processes
- contract law
- coordinate events
- cost management
- create media plan
- customer insight
- customer segmentation
- develop business plans
- develop online community plan
- e-commerce systems
- ensure client orientation
- ensure cross-department cooperation
- estimate profitability
- forecast sales over periods of time
- identify market niches
- implement sales strategies
- information confidentiality
- international trade
- keywords in digital content
- liaise with advertising agencies
- liaise with distribution channel managers
- liaise with managers
- maintain relationship with suppliers
- manage accounts
- manage content development projects
- manage distribution channels
- manage staff
- manage the handling of promotional materials
- market entry strategies
- negotiate sales contracts
- neuromarketing techniques
- online ads campaign techniques
- perform multiple tasks at the same time
- perform product planning
- plan events
- prepare exhibition marketing plan
- promote event
- public relations
- sales argumentation
- sales department processes
- sales strategies
- search engine optimisation
- set sales goals
- social media management
- social media marketing techniques
- statistics
- supervise sales activities
- teamwork principles
- telemarketing
- use analytics for commercial purposes
- use content management system software
- use different communication channels
- use theoretical marketing models
- web analytics
- web strategy assessment
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