From public relations officer to public relations manager
23 of the 27 essential skills of a public relations manager are already essential for a public relations officer — about 85% of the job, before you learn anything new. It is the closest move from public relations officer in the whole taxonomy.
These numbers compare two occupations, not you and a job. What you personally already cover depends on what you have actually done.
- 23
- skills carry over
- 4
- would be new
- 85%
- of the target job covered
- 27
- essential skills of a public relations manager
What a public relations manager does
Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
What carries over
23 skillsEssential in both jobs. This is the part of the move you have already made.
- advise on public image
- advise on public relations
- analyse external factors of companies
- communication principles
- conduct public presentations
- corporate social responsibility
- develop communications strategies
- develop public relations strategies
- diplomatic principles
- draft press releases
- establish relationship with the media
- forming of public opinion
- give interviews to media
- integrate strategic foundation in daily performance
- market research
- organise press conferences
- perform public relations
- prepare presentation material
- protect client interests
- reputation management
- rhetoric
- strategic planning
- use different communication channels
What would be new
4 skillsEssential for a public relations manager and not for a public relations officer. Note that the taxonomy describes activities rather than tools, so some of these may be things you already do under a different name.
Other moves from public relations officer
2 roles- advertising manager22 skills in common
- communication manager21 skills in common
← public relations officerpublic relations manager →The other way round
No account needed to start
How far are you from being a public relations manager?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.