From public relations officer to advertising manager
22 of the 33 essential skills of a advertising manager are already essential for a public relations officer — about 67% of the job, before you learn anything new.
These numbers compare two occupations, not you and a job. What you personally already cover depends on what you have actually done.
- 22
- skills carry over
- 11
- would be new
- 67%
- of the target job covered
- 33
- essential skills of a advertising manager
What a advertising manager does
Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
What carries over
22 skillsEssential in both jobs. This is the part of the move you have already made.
- advise on public image
- advise on public relations
- analyse external factors of companies
- communication principles
- conduct public presentations
- corporate social responsibility
- develop communications strategies
- develop public relations strategies
- diplomatic principles
- draft press releases
- establish relationship with the media
- forming of public opinion
- give interviews to media
- integrate strategic foundation in daily performance
- market research
- organise press conferences
- perform public relations
- prepare presentation material
- protect client interests
- rhetoric
- strategic planning
- use different communication channels
What would be new
11 skillsEssential for a advertising manager and not for a public relations officer. Note that the taxonomy describes activities rather than tools, so some of these may be things you already do under a different name.
Other moves from public relations officer
2 roles- public relations manager23 skills in common
- communication manager21 skills in common
← public relations officeradvertising manager →The other way round
No account needed to start
How far are you from being a advertising manager?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.