public relations officer
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Also called: media relations officer, public affairs officer, communications officer, media consultant, press relations officer, public information officer, public relations coordinator, press secretary
- 28
- essential skills
- 32
- optional skills
- 8
- related roles
- 2432
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- public relations managerWhat changes?23 skills in common
- advertising managerWhat changes?22 skills in common
- communication managerWhat changes?21 skills in common
- spokesperson14 skills in common
- online community manager9 skills in common
- client relations manager6 skills in common
- promotion manager5 skills in common
- strategic planning manager5 skills in common
Essential skills
28- advise on public image
- advise on public relations
- analyse external factors of companies
- build trust
- business communication
- communication principles
- conduct public presentations
- corporate social responsibility
- corporate sustainability
- develop communications strategies
- develop digital content
- develop public relations strategies
- digital communication and collaboration
- diplomatic principles
- draft press releases
- establish relationship with the media
- forming of public opinion
- give interviews to media
- integrate strategic foundation in daily performance
- market research
- organise press conferences
- perform public relations
- prepare presentation material
- protect client interests
- reputation management
- rhetoric
- strategic planning
- use different communication channels
Optional skills
32- advise on communication strategies
- analyse internal factors of companies
- apply diplomatic principles
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- company policies
- compile content
- content marketing strategy
- coordinate advertising campaigns
- copyright legislation
- cost management
- develop creative ideas
- develop professional network
- develop promotional tools
- ethics of sharing work through social media
- follow the news
- give live presentation
- government representation
- identify customer's needs
- implement marketing strategies
- liaise with politicians
- liaise with quality assurance
- perform business analysis
- plan marketing campaigns
- psychological concepts
- social media management
- speak different languages
- types of media
- use analytics for commercial purposes
- work closely with news teams
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How close are you to being a public relations officer?
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