digital marketing manager
Digital marketing managers are responsible for the elaboration of the company's digital marketing strategy with the goal of improving brand recognition and brand awareness, in line with the company's mission and vision. They oversee the execution of digital marketing and communication strategies involving the use of social media, email marketing, marketing automation, search engine optimisation, online events and online advertisement through data driven methodologies and by measuring and monitoring digital marketing KPIs in order to promptly implement corrective action plan. They manage and interpret competitors and consumers' data and conduct research on market conditions.
Also called: social media specialist, digital marketing and communication professional, digital marketing specialist, web marketing specialist, digital marketing technician
- 29
- essential skills
- 20
- optional skills
- 8
- related roles
- 1221
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- online community managerWhat changes?11 skills in common
- online marketer9 skills in common
- brand manager8 skills in common
- employer branding manager8 skills in common
- publications coordinator8 skills in common
- marketing manager7 skills in common
- online sales channel manager6 skills in common
- sales manager5 skills in common
Essential skills
29- analyse consumer buying trends
- apply social media marketing
- brand marketing techniques
- company policies
- conduct online competitive analysis
- design brand's online communication plan
- develop digital content
- digital communication and collaboration
- digital marketing techniques
- digital media
- e-commerce systems
- identify new business opportunities
- integrate marketing strategies with the global strategy
- marketing analytics
- mobile marketing
- neuromarketing techniques
- online ads campaign techniques
- perform business analysis
- perform customers’ needs analysis
- perform market research
- plan digital marketing
- plan marketing campaigns
- plan social media marketing campaigns
- set brand positioning
- social media management
- social media marketing techniques
- use e-services
- web analytics
- web strategy assessment
Optional skills
20- advertising techniques
- apply customer engagement strategy
- carry out event management
- conduct search engine optimisation
- content marketing strategy
- creatively use digital technologies
- data protection
- ethics of sharing work through social media
- execute email marketing
- execute marketing plan
- implement marketing strategies
- interactive media
- manage staff
- pay-per-click
- perform online data analysis
- perform project management
- relationship marketing
- reputation management
- services marketing
- stimulate creativity in the team
No account needed to start
How close are you to being a digital marketing manager?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.