From chief marketing officer to marketing manager
20 of the 43 essential skills of a marketing manager are already essential for a chief marketing officer — about 47% of the job, before you learn anything new. It is the closest move from chief marketing officer in the whole taxonomy.
These numbers compare two occupations, not you and a job. What you personally already cover depends on what you have actually done.
- 20
- skills carry over
- 23
- would be new
- 47%
- of the target job covered
- 43
- essential skills of a marketing manager
What a marketing manager does
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
What carries over
20 skillsEssential in both jobs. This is the part of the move you have already made.
- align efforts towards business development
- analyse consumer buying trends
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- brand marketing techniques
- content marketing strategy
- create annual marketing budget
- define measurable marketing objectives
- evaluate marketing content
- identify potential markets for companies
- integrate marketing strategies with the global strategy
- manage profitability
- market pricing
- marketing mix
- plan marketing campaigns
- plan marketing strategy
- services marketing
- study sales levels of products
- track key performance indicators
What would be new
23 skillsEssential for a marketing manager and not for a chief marketing officer. Note that the taxonomy describes activities rather than tools, so some of these may be things you already do under a different name.
- analyse business plans
- analyse customer service surveys
- apply strategic thinking
- channel marketing
- collaborate in the development of marketing strategies
- coordinate marketing plan actions
- corporate social responsibility
- evaluate advertising campaign
- impart business plans to collaborators
- implement marketing strategies
- integrate strategic foundation in daily performance
- manage budgets
- market research
- marketing analytics
- marketing management
- marketing principles
- organise participation in local or international events
- perform market research
- perform project management
- plan social media marketing campaigns
- pricing strategies
- project management
- relationship marketing
Other moves from chief marketing officer
2 roles- sales manager19 skills in common
- online community manager19 skills in common
← chief marketing officermarketing manager →The other way round
No account needed to start
How far are you from being a marketing manager?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.