chief marketing officer
Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.
Also called: chief commercial strategy officer, senior marketing officer, director of marketing, chief commercial strategist, head of marketing, chief commercial officer
- 26
- essential skills
- 37
- optional skills
- 8
- related roles
- 1221
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- marketing managerWhat changes?20 skills in common
- online community managerWhat changes?19 skills in common
- sales managerWhat changes?19 skills in common
- category manager18 skills in common
- promotion manager18 skills in common
- marketing consultant9 skills in common
- business analyst5 skills in common
- business intelligence manager5 skills in common
Essential skills
26- align efforts towards business development
- analyse consumer buying trends
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- brand marketing techniques
- business management principles
- content marketing strategy
- create annual marketing budget
- define measurable marketing objectives
- evaluate marketing content
- identify potential markets for companies
- integrate marketing strategies with the global strategy
- interpret financial statements
- liaise with managers
- make data-driven decisions
- manage profitability
- market analysis
- market pricing
- marketing mix
- plan marketing campaigns
- plan marketing strategy
- services marketing
- study sales levels of products
- track key performance indicators
- use analytics for commercial purposes
Optional skills
37- analyse supply chain strategies
- communicate with customer service department
- conduct online competitive analysis
- consumer law
- coordinate marketing plan actions
- customer insight
- customer segmentation
- develop public relations strategies
- e-commerce systems
- financial capability
- graphic design
- impart business plans to collaborators
- implement marketing strategies
- international trade
- liaise with advertising agencies
- manage budgets
- manage development of promotional material
- manage yield
- market entry strategies
- marketing analytics
- neuromarketing techniques
- online ads campaign techniques
- perform market research
- plan social media marketing campaigns
- printing techniques
- project management
- prospect new customers
- quality assurance methodologies
- relationship marketing
- reputation management
- social media marketing techniques
- statistics
- subsidiary operations
- trading law
- trendwatching
- use theoretical marketing models
- web strategy assessment
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