From chief marketing officer to sales manager
19 of the 42 essential skills of a sales manager are already essential for a chief marketing officer — about 45% of the job, before you learn anything new.
These numbers compare two occupations, not you and a job. What you personally already cover depends on what you have actually done.
- 19
- skills carry over
- 23
- would be new
- 45%
- of the target job covered
- 42
- essential skills of a sales manager
What a sales manager does
Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical leads, develop sales pitches and adjust them over time, and maintain a sales platform to track all leads and sales.
What carries over
19 skillsEssential in both jobs. This is the part of the move you have already made.
- align efforts towards business development
- analyse consumer buying trends
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- brand marketing techniques
- content marketing strategy
- create annual marketing budget
- define measurable marketing objectives
- evaluate marketing content
- identify potential markets for companies
- integrate marketing strategies with the global strategy
- manage profitability
- market pricing
- marketing mix
- plan marketing campaigns
- plan marketing strategy
- study sales levels of products
- track key performance indicators
What would be new
23 skillsEssential for a sales manager and not for a chief marketing officer. Note that the taxonomy describes activities rather than tools, so some of these may be things you already do under a different name.
- analyse business plans
- analyse customer service surveys
- carry out sales analysis
- consumer goods industry
- coordinate marketing plan actions
- corporate social responsibility
- develop professional network
- impart business plans to collaborators
- implement sales strategies
- integrate strategic foundation in daily performance
- make strategic business decisions
- manage staff
- motivate employees
- perform market research
- prepare visual data
- pricing strategies
- produce sales reports
- sales argumentation
- sales department processes
- sales strategies
- set sales goals
- supervise sales activities
- write work-related reports
Other moves from chief marketing officer
2 roles- marketing manager20 skills in common
- online community manager19 skills in common
No account needed to start
How far are you from being a sales manager?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.