From spokesperson to public relations manager
14 of the 27 essential skills of a public relations manager are already essential for a spokesperson — about 52% of the job, before you learn anything new.
These numbers compare two occupations, not you and a job. What you personally already cover depends on what you have actually done.
- 14
- skills carry over
- 13
- would be new
- 52%
- of the target job covered
- 27
- essential skills of a public relations manager
What a public relations manager does
Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
What carries over
14 skillsEssential in both jobs. This is the part of the move you have already made.
- analyse external factors of companies
- communication principles
- conduct public presentations
- corporate social responsibility
- develop communications strategies
- diplomatic principles
- establish relationship with the media
- forming of public opinion
- give interviews to media
- perform public relations
- prepare presentation material
- protect client interests
- rhetoric
- use different communication channels
What would be new
13 skillsEssential for a public relations manager and not for a spokesperson. Note that the taxonomy describes activities rather than tools, so some of these may be things you already do under a different name.
- advise on public image
- advise on public relations
- build community relations
- develop media strategy
- develop public relations strategies
- draft press releases
- integrate strategic foundation in daily performance
- liaise with local authorities
- market research
- organise press conferences
- public relations
- reputation management
- strategic planning
Other moves from spokesperson
2 roles- public relations officer14 skills in common
- advertising manager14 skills in common
No account needed to start
How far are you from being a public relations manager?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.