From spokesperson to advertising manager
14 of the 33 essential skills of a advertising manager are already essential for a spokesperson — about 42% of the job, before you learn anything new.
These numbers compare two occupations, not you and a job. What you personally already cover depends on what you have actually done.
- 14
- skills carry over
- 19
- would be new
- 42%
- of the target job covered
- 33
- essential skills of a advertising manager
What a advertising manager does
Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
What carries over
14 skillsEssential in both jobs. This is the part of the move you have already made.
- analyse external factors of companies
- communication principles
- conduct public presentations
- corporate social responsibility
- develop communications strategies
- diplomatic principles
- establish relationship with the media
- forming of public opinion
- give interviews to media
- perform public relations
- prepare presentation material
- protect client interests
- rhetoric
- use different communication channels
What would be new
19 skillsEssential for a advertising manager and not for a spokesperson. Note that the taxonomy describes activities rather than tools, so some of these may be things you already do under a different name.
- advertising techniques
- advise on public image
- advise on public relations
- coordinate advertising campaigns
- coordinate marketing plan actions
- copyright legislation
- develop creative ideas
- develop public relations strategies
- draft press releases
- draw conclusions from market research results
- identify customer's needs
- integrate strategic foundation in daily performance
- manage budgets
- manage contracts
- market research
- organise press conferences
- perform project management
- provide cost benefit analysis reports
- strategic planning
Other moves from spokesperson
2 roles- public relations officer14 skills in common
- public relations manager14 skills in common
No account needed to start
How far are you from being a advertising manager?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.