From spokesperson to public relations officer
14 of the 28 essential skills of a public relations officer are already essential for a spokesperson — about 50% of the job, before you learn anything new. It is the closest move from spokesperson in the whole taxonomy.
These numbers compare two occupations, not you and a job. What you personally already cover depends on what you have actually done.
- 14
- skills carry over
- 14
- would be new
- 50%
- of the target job covered
- 28
- essential skills of a public relations officer
What a public relations officer does
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
What carries over
14 skillsEssential in both jobs. This is the part of the move you have already made.
- analyse external factors of companies
- communication principles
- conduct public presentations
- corporate social responsibility
- develop communications strategies
- diplomatic principles
- establish relationship with the media
- forming of public opinion
- give interviews to media
- perform public relations
- prepare presentation material
- protect client interests
- rhetoric
- use different communication channels
What would be new
14 skillsEssential for a public relations officer and not for a spokesperson. Note that the taxonomy describes activities rather than tools, so some of these may be things you already do under a different name.
- advise on public image
- advise on public relations
- build trust
- business communication
- corporate sustainability
- develop digital content
- develop public relations strategies
- digital communication and collaboration
- draft press releases
- integrate strategic foundation in daily performance
- market research
- organise press conferences
- reputation management
- strategic planning
Other moves from spokesperson
2 roles- advertising manager14 skills in common
- public relations manager14 skills in common
No account needed to start
How far are you from being a public relations officer?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.