spokesperson
Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
Also called: spokeswoman, public relations officer, spokesman, company spokesperson, communications officer, public relations coordinator, media relations specialist, press secretary
- 14
- essential skills
- 21
- optional skills
- 8
- related roles
- 2432
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- advertising managerWhat changes?14 skills in common
- public relations managerWhat changes?14 skills in common
- public relations officerWhat changes?14 skills in common
- communication manager11 skills in common
- garage manager3 skills in common
- online community manager3 skills in common
- promotion manager3 skills in common
- public housing manager3 skills in common
Essential skills
14- analyse external factors of companies
- communication principles
- conduct public presentations
- corporate social responsibility
- develop communications strategies
- diplomatic principles
- establish relationship with the media
- forming of public opinion
- give interviews to media
- perform public relations
- prepare presentation material
- protect client interests
- rhetoric
- use different communication channels
Optional skills
21- advise on public image
- advise on public relations
- analyse the comments of selected audiences
- apply diplomatic principles
- build business relationships
- build community relations
- develop professional network
- develop promotional tools
- digital communication and collaboration
- draft press releases
- follow the news
- give live presentation
- identify customer's needs
- implement marketing strategies
- liaise with politicians
- market research
- organise press conferences
- reputation management
- speak different languages
- types of media
- work closely with news teams
No account needed to start
How close are you to being a spokesperson?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.