market research analyst
Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.
Also called: market research manager, market research specialist, marketing researcher, demographic marketer, marketing research analyst, market analyst, marketing research coordinator, market researcher
- 27
- essential skills
- 45
- optional skills
- 8
- related roles
- 2431
- ISCO-08 group
Where you can go from here
8 rolesOccupations sharing the most essential skills with this one. The number is a count, not an opinion.
- marketing manager9 skills in common
- category manager8 skills in common
- online community manager8 skills in common
- product manager8 skills in common
- sales manager8 skills in common
- marketing consultant7 skills in common
- promotion manager7 skills in common
- banking products manager6 skills in common
Essential skills
27- advise on market strategies
- analyse consumer buying trends
- analyse economic trends
- analyse external factors of companies
- analyse internal factors of companies
- analyse market financial trends
- consumer goods industry
- demography
- digital data processing
- draw conclusions from market research results
- identify customer's needs
- identify market niches
- identify potential markets for companies
- make strategic business decisions
- market research
- marketing analytics
- marketing department processes
- marketing mix
- marketing principles
- perform market research
- prepare market research reports
- prepare presentation material
- present reports
- quantitative analysis
- statistics
- trendwatching
- visual presentation techniques
Optional skills
45- analyse big data
- analyse supply chain trends
- apply knowledge of human behaviour
- apply statistical analysis techniques
- apply technical communication skills
- build predictive models
- business analysis
- collaborate in the development of marketing strategies
- conduct public surveys
- conduct qualitative research
- conduct quantitative research
- conduct research interview
- customer insight
- customer segmentation
- customer service
- data quality assessment
- database
- deliver visual presentation of data
- design questionnaires
- document interviews
- document project progress
- establish data processes
- evaluate interview reports
- follow the news
- forecast economic trends
- gather data
- information confidentiality
- interview techniques
- keep updated on innovations in various business fields
- LDAP
- LINQ
- manage data
- manage database
- MDX
- N1QL
- perform business analysis
- perform data analysis
- perform project management
- psychology
- query languages
- resource description framework query language
- SPARQL
- study website behaviour patterns
- tabulate survey results
- XQuery
No account needed to start
How close are you to being a market research analyst?
MyNodes reads your CV once, maps it to this same taxonomy, and shows you which roles you are already closest to and the few skills that would open the most doors. The file is deleted as soon as it has been read.