customer insight
The marketing concept referring to the deep understanding of the customer's motivations, behaviours, beliefs, preferences, and values that help understand the reasons why the way they do. This information is then useful for commercial purposes.
Also called: customer understanding, customer insights, customers insight, customer's insight
- 8
- occupations list it
- 1
- as essential
- 7
- as useful
Essential for
1Definition from ESCO, published by the European Commission. Source concept
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